Your search for: subjects:"Consumers Research"

Collection(s) searched : Entire Library

Found 32 results:

Books: 5

Journal Articles: 21

Magazine Articles: 6

Newspaper Articles: 0

Encyclopedia Articles: 0

Books on: "CONSUMERS RESEARCH" (Subject)

5 results

1.

Consumer Value: A Framework for Analysis and Research

Book by Morris B. Holbrook; Routledge, 1999

Subjects:

Consumer Behavior, Consumers--Research--Methodology

Collections: Entire Library

Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one ...
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Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality.
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2.

Body of Truth: Leveraging What Consumers Can't or Won't Say

Book by Dan Hill; John Wiley & Sons, 2003

Subjects:

Consumers--Research

Collections: Entire Library
3.

Visual Consumption

Book by Jonathan E. Schroeder; Routledge, 2002

Subjects:

Consumers--Research, Visual Communication

Collections: Entire Library

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary ...
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A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays.Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.
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4.

Doing Research Projects in Marketing, Management and Consumer Research

Book by Chris Hackley; Routledge, 2003

Subjects:

Consumers--Research, Management--Research, Marketing Research

Collections: Entire Library

llustrates how interpretive approaches can be applied to research projects in the fields of management, marketing and consumer research within a practical guide to researching and writing a research project.
5.

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

Book by S. Ratneshwar, David Glen Mick, Cynthia Huffman; Routledge, 2000

Subjects:

Consumer Behavior, Consumers--Research

Collections: Psychology, Entire Library

Why do we buy what we buy?
What is the nature of the motives, goals, and desires that prompt consumption behaviors?
This unique volume brings together contributions from leading scholars who have extended our knowledge of the "why" of consumption, in a world where consumption itself has become the ...
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Why do we buy what we buy?
What is the nature of the motives, goals, and desires that prompt consumption behaviors?
This unique volume brings together contributions from leading scholars who have extended our knowledge of the "why" of consumption, in a world where consumption itself has become the defining phenomenon of human life and society. The authors draw from branches of psychology, decision theory, sociology, and cultural anthropology to present a diverse selection of new and critical perspectives on consumer motivation. Motivational factors implicated in a variety of consumption behaviors are discussed, including consumer decisions on brands and products; consumption of products, services, and time; compulsive buying; recycling behavior; and mutual influences between consumers and the mass media.
This multifaceted collection provides many penetrating insights for both expert and novice consumer researchers, from both academic and practitioner backgrounds.
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