Values, Lifestyles, and Psychographics
Subjects:
...Chiagouris. p. cm. Includes bibliographical references and index. ISBN 0-8058-1496-5 cl: alk. paper . 1. Advertising--Evaluation. 2. Psychographics. I. Kahle, Lynn R. II. Chiagouris, Larry. HF5821.V334 1997 659.1042--dc21 96-50053...