Measuring Advertising Effectiveness
Subjects:
...index. ISBN 0-8058-1901-0 cloth: alk. paper ISBN 0-8058-2812-5 paper: alk. paper 1. Advertising -- Research -- United States -- Congresses. I. Wells, William D. HF5815.U5M381996 659.1 -- dc20 96-8021 CIP Books published by Lawrence...