In this unique study of space exploration from a metaphorical perspective, Krug focuses on presidential rhetoric and the ways in which metaphors influence public understanding and opinion of the American space program. Beginning with a discussion of the significance of metaphor, the text offers a ...
In this unique study of space exploration from a metaphorical perspective, Krug focuses on presidential rhetoric and the ways in which metaphors influence public understanding and opinion of the American space program. Beginning with a discussion of the significance of metaphor, the text offers a comprehensive "space chronology" of space program events and presidential responses, including John F. Kennedy's challenge to enter and win "the space race," Nixon ushering in the era of the space shuttle "work horse." and Reagan urging us to "reach for the stars."
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