Warp-Speed Branding: The Impact of Technology on Marketing
Subjects:
...Agnieszka Winkler. p. cm. Adweek books. Includes index. ISBN 0-471-29555-8 (cl. : alk. paper) 1. Brand name products-Marketing-Management. 2. Marketing- Technological innovations. 3. High technology-Marketing. I. Title. HF5415.13.W548...