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Your search for: subjects:"Cable Television Advertising United States Congresses"


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Books on: "CABLE TELEVISION ADVERTISING UNITED STATES CONGRESSES" (Subject)

1 results

  • 1.


    Cable TV Advertising: In Search of the Right Formula
    Book by Rajeev Batra, Rashi Glazer; Quorum Books, 1989
    Subjects: 
    Collections: Entire Library

    This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up to ...
     


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