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The years immediately following the Second World War witnessed a dramatic transformation of America's working-class suburbs, driven by an unprecedented post-war prosperity and a burgeoning consumer culture. Chrome and neon were the new currency in this newly vital consumer culture, and no post-war ...

The years immediately following the Second World War witnessed a dramatic transformation of America's working-class suburbs, driven by an unprecedented post-war prosperity and a burgeoning consumer culture. Chrome and neon were the new currency in this newly vital consumer culture, and no post-war consumer products trafficked more heavily in this currency than diners, bowling alleys, and trailer parks. Through these three distinctively American institutions, Andrew Hurley examines the struggle of Americans with modest means to attain the good life after two long decades of depression and war.

He tells this story of the humble origins, explosive growth, and gradual, sad decline of the diner, bowling alley, and trailer park in expert fashion. This is cultural and social history that knows how to entertain.

Coke adds life. Just do it. Yo quiero Taco Bell. We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles -- not to mention commodities themselves. Are shoppers merely the unwitting stooges of the greedy producers who will stop at nothing to sell their wares? Are ...

Coke adds life. Just do it. Yo quiero Taco Bell. We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles -- not to mention commodities themselves. Are shoppers merely the unwitting stooges of the greedy producers who will stop at nothing to sell their wares? Are the producers' powers of persuasion so great that resistance is futile? James Twitchell counters this assumption of the used and abused consumer with a witty and unflinching look at commercial culture, starting from the simple observation that "we are powerfully attracted to the world of goods (after all, we don't call them 'bads')." He contends that far from being forced upon us against our better judgment, "consumerism is our better judgment." Why? Because increasingly, store-bought objects are what hold us together as a society, doing the work of "birth, patina, pews, coats of arms, house, and social rank" -- previously done by religion and bloodline. We immediately understand the connotations of status and identity exemplified by the Nike swoosh, the Polo pony, the Guess? label, the DKNY logo. The commodity alone is not what we are after; rather, we actively and creatively want that logo and its signification -- the social identity it bestows upon us. As Twitchell summarizes, "Tell me what you buy, and I will tell what you are and who you want to be." Using elements as disparate as the film The Jerk, French theorists, popular bumper stickers, and Money magazine to explore the nature and importance of advertising lingo, packaging, fashion, and "The Meaning of Self," Twitchell overturns one stodgy social myth after another. In the process he reveals the purchase and possession of things to be the self-identifying acts of modern life. Not only does the car you drive tell others who you are, it lets you know as well. The consumption of goods, according to Twitchell, provides us with tangible everyday comforts and with crucial inner security in a seemingly faithless age. That we may find our sense of self through buying material objects is among the chief indictments of contemporary culture. Twitchell, however, sees the significance of shopping. "There are no false needs." We buy more than objects, we buy meaning. For many of us, especially in our youth, Things R Us.

The Marketplace of Revolution offers a boldly innovative interpretation of the mobilization of ordinary Americans on the eve of independence. Breen explores how colonists who came from very different ethnic and religious backgrounds managed to overcome difference and create a common cause capable of ...

The Marketplace of Revolution offers a boldly innovative interpretation of the mobilization of ordinary Americans on the eve of independence. Breen explores how colonists who came from very different ethnic and religious backgrounds managed to overcome difference and create a common cause capable of galvanizing resistance. In a richly interdisciplinary narrative that weaves insights into a changing material culture with analysis of popular political protests, Breen shows how virtual strangers managed to communicate a sense of trust that effectively united men and women long before they had established a nation of their own. The Marketplace of Revolution argues that the colonists' shared experience as consumers in a new imperial economy afforded them the cultural resources that they needed to develop a radical strategy of political protest--the consumer boycott. Never before had a mass political movement organized itself around disruption of the marketplace. As Breen demonstrates, often through anecdotes about obscure Americans, communal rituals of shared sacrifice provided an effective means to educate and energize a dispersed populace. The boycott movement--the signature of American resistance--invited colonists traditionally excluded from formal political processes to voice their opinions about liberty and rights within a revolutionary marketplace, an open, raucous public forum that defined itself around subscription lists passed door-to-door, voluntary associations, street protests, destruction of imported British goods, and incendiary newspaper exchanges. Within these exchanges was born a new form of politics in which ordinary man and women--precisely the people most often overlooked in traditional accounts of revolution--experienced an exhilarating surge of empowerment. Breen recreates an "empire of goods" that transformed everyday life during the mid-eighteenth century. Imported manufactured items flooded into the homes of colonists from New Hampshire to Georgia. The Marketplace of Revolution explains how at a moment of political crisis Americans gave political meaning to the pursuit of happiness and learned how to make goods speak to power.

Once there was a golden age of American thrift, when citizens lived sensibly within their means and worked hard to stay out of debt The growing availability of credit in this century, however, has brought those days to an end -- undermining traditional moral virtues such as prudence, diligence, and ...

Once there was a golden age of American thrift, when citizens lived sensibly within their means and worked hard to stay out of debt The growing availability of credit in this century, however, has brought those days to an end -- undermining traditional moral virtues such as prudence, diligence, and the delay of gratification while encouraging reckless consumerism. Or so we commonly believe. In this engaging and thought-provoking book, Lendol Calder shows that this conception of the past is in fact a myth.

Calder presents the first book-length social and cultural history of the rise of consumer credit in America. He focuses on the years between 1890 and 1940, when the legal, institutional, and moral bases of today's consumer credit were established, and in an epilogue takes the story up to the present. He draws on a wide variety of sources -- including personal diaries and letters, government and business records, newspapers, advertisements, movies, and the words of such figures as Benjamin Franklin, Mark Twain, and P.T. Barnum -- to show that debt has always been with us. He vigorously challenges the idea that consumer credit has er