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Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer "profile," then dig into the implications this ...

Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer "profile," then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.

High technology--which accounts for a rapidly growing section of the global workforce--presents a different set of management problems than have usually been encountered by traditional industry. In this book, Von Glinow, Mohrman, and their expert contributors discuss the reasons for this difference ...

High technology--which accounts for a rapidly growing section of the global workforce--presents a different set of management problems than have usually been encountered by traditional industry. In this book, Von Glinow, Mohrman, and their expert contributors discuss the reasons for this difference and define new organizational forms for global high technology management. Propounding a revolutionary approach to high technology management issues, they explore management teams, high velocity environments, and high technology marketing, as well as human resource considerations, including team interdependence, compensation, and culture clash.

A new class is emerging in the wake of the information economy and is altering American culture. Instead of arguing about values in aesthetic taste or morality, this book sheds new light on the culture wars by examining the social sources of recent cultural developments. Both opponents and defenders ...

A new class is emerging in the wake of the information economy and is altering American culture. Instead of arguing about values in aesthetic taste or morality, this book sheds new light on the culture wars by examining the social sources of recent cultural developments. Both opponents and defenders of the current cultural scene have neglected the class factors in culture generally and in present society. If the new class is added to our picture of American society, its input into the cultural marketplace helps to explain present trends in postmodernism, mixtures of high and low culture, and other recent developments.

Fostering interaction between industry and academic and government laboratories is widely seen as an important means of facilitating growth and innovation in the technology-based industries. Knowledge Frontiers investigates the research links and knowledge flows between industrial and public sector ...

Fostering interaction between industry and academic and government laboratories is widely seen as an important means of facilitating growth and innovation in the technology-based industries. Knowledge Frontiers investigates the research links and knowledge flows between industrial and public sector research in three new and promising fields of advanced technology - biotechnology, engineering ceramics, and parallel computing. Differences between these fields suggest that policies to promote public-private research links should be more effectively targeted. Similarities highlight the general importance to innovation of frontier research in universities, and the need to encourage informal interaction between industrial and public sector researchers. The book is a valuable addition for scientists, research directors in the public, private, and academic sectors, managers, and policy-makers interested in these new fields and, more broadly, in encouraging collaboration and technology transfer between public sector research and industry. For those interested in the study of innovation, it also adds to our understanding of the range of technical knolwedge used by companies in innovation. "We could and should improve our performance by making the science and engineering base even more aware of and responsive to the needs of industry and other research users" - William Waldegrave, Minister for Science, in 1993 White Paper "Realising Our Potential".

"In Regional Cultures, Managerial Behavior, and Entrepreneurship: An International Perspective, edited by Joseph W. Weiss, a group of international business and development specialists tries to isolate and analyze the subject. Offering both empirical analysis and experience-based case studies of ...

"In Regional Cultures, Managerial Behavior, and Entrepreneurship: An International Perspective, edited by Joseph W. Weiss, a group of international business and development specialists tries to isolate and analyze the subject. Offering both empirical analysis and experience-based case studies of eight nations--including the U.S. (Silicon Valley), Catalonia, France, Finland, Switzerland, India, West Germany and Belize--the authors explore the ways in which regional culture influences and is influenced by industrial and management practices." Entrepreneurial Economy Review