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Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer "profile," then dig into the implications this ...

Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer "profile," then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.

According to popular mythology, the Internet will be bad for the future of language--technospeak will rule, standards will be lost, and creativity diminished as globalization imposes sameness. David Crystal, one of the foremost authorities on language, argues the reverse in his new book: that the ...

According to popular mythology, the Internet will be bad for the future of language--technospeak will rule, standards will be lost, and creativity diminished as globalization imposes sameness. David Crystal, one of the foremost authorities on language, argues the reverse in his new book: that the Internet is enabling a dramatic expansion of the range and variety of language and is providing unprecedented opportunities for personal creativity. In order to grow and be maintained as a linguistic medium, the principles and standards of the Internet must evolve--and they will be very different from other mediums. Is the Internet a revolution? Is it a linguistic revolution? Beyond the visual panache of the presentation on a screen, the Internet's "linguistic" character is immediately obvious to anyone online. As the Internet has become incorporated into our lives, it is becoming clearer how it is being shaped by and is adapting language and languages. Language and the Internet is the first book by a language expert on the linguistic aspects of the Internet. Opening up linguistic issues for a general readership, Crystal argues that "netspeak" is a radically new linguistic medium that we cannot ignore. David Crystal is one of the foremost authorities on language, and as editor of the Cambridge Encyclopedia he has used the Internet for research purposes from its earliest manifestations. His work for the technology company Classification Data Limited has involved him in the development of an information classification system with several Internet applications, and he has extensive professional experience of Web issues. Crystal is author of several books with Cambridge, including the Cambridge Encyclopedia of Language (1997), Cambridge Encyclopedia of the English Language (1995), English as a Global Language (1997), and Langugage Death (2000) and Words on Words (University of Chicago, 2000) . An internationally renowned writer, journal editor, lecturer and broadcaster, he received an OBE in 1995 for his services to the English language. His edited books include The Cambridge Encyclopedia (Fourth Edition, 2000) The Cambridge Paperback Encyclopedia (Third Edition, 1999), The Cambridge Biographical Encyclopedia (Second Edition, 1997) and The Cambridge Factfinder ( Fourth Edition, 2000).

Action research has become a valued research and educational development technique -an innovative approach through which a group of participants engage in self-reflection to improve practice. Developing Innovation in Online Learning introduces action research as a method of developing e-learning ...

Action research has become a valued research and educational development technique -an innovative approach through which a group of participants engage in self-reflection to improve practice. Developing Innovation in Online Learning introduces action research as a method of developing e-learning modules and courses. The book covers both the theory and practice of applying action research principles to develop online learning. The material is grounded in the experiences of practitioners and features practical advice, case studies, models for implementation, a design framework and e-tutoring strategies. The four 'building blocks' of e-learning covered are: * The organisational context * The pedagogic model * The educational setting * The evaluation process This book will be an essential resource for education managers, course developers, and educational researchers.