"MARKETING CHANNELS" (Subject) - Books, journals, articles @ The Questia Online Library

1.

Internal Marketing: Directions of Management

Book by Richard J. Varey, Barbara R. Lewis; Routledge, 2000

Subjects:

Market Segmentation, Marketing Channels, Marketing--Management

Collections: Entire Library

This work represents a resource of the current research and conceptual development in internal marketing. It features case studies covering a wide range of sector and industry applications.
2.

Marketing Channel Development and Management

Book by Russell W. McCalley; Quorum Books, 1992

Subjects:

Marketing Channels, Marketing--Management

Collections: Entire Library

This book asks marketing managers at all levels to think of the whole marketing channel as the arena for exercising their management skills. These essential skills are identified and organized into methods and processes for marketing management to employ both internally and externally to the far ...
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This book asks marketing managers at all levels to think of the whole marketing channel as the arena for exercising their management skills. These essential skills are identified and organized into methods and processes for marketing management to employ both internally and externally to the far ends of the marketing channel. The entire scope of marketing management tasks are presented in a practical, understandable, and usable progression of activities. Management actions start with the development of a structure for physical distribution and proceed to the creation of marketing programs, thoroughly embracing the elements of the marketing mix which McCalley identifies as products, prices, marketing programs and people. The concept of a marriage between products and the markets into which they are to be marketed makes this author's approach to marketing unique in its applicability to practical marketing management.
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3.

Marketing Channel Management: An Instructor's Manual

Book by Russell W. McCalley; Praeger Publishers, 1996

Subjects:

Marketing Channels, Marketing--Management

Collections: Entire Library

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the ...
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This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http: //www.greenwood.com/mccalley).
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Books on: "MARKETING CHANNELS" (Subject)

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