Media Management: A Casebook Approach
Subjects:
...Stephen Lacy. 1st ed. 1993. Includes bibliographical references and index. ISBN 0-8058-3026-X alk. paper 1. Mass media--Management--Case studies. I. Sohn, Ardyth Broadrick, 1946- . II. Lacy, Stephen, 1948- . Media management. P96.M34M4...