"SEX ROLE IN ADVERTISING" (Subject) - Books, journals, articles @ The Questia Online Library

1.

Advertising and Consumer Citizenship: Gender, Images, and Rights

Book by Anne M. Cronin; Routledge, 2000

Subjects:

Advertising--Psychological Aspects, Consumer Behavior, Sex Role In Advertising

Collections: Entire Library

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and ...
Read More

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Show less
2.

Putting on Appearances: Gender and Advertising

Book by Diane Barthel; Temple University Press, 1988

Subjects:

Imagery (Psychology), Sex Role In Advertising--United States, Visual Communication--United States--Psychological Aspects

Collections: Entire Library

...Diane Barthel. p. cm.-- Women in the political economy Includes index. ISBN 0-87722-528-1 alk. paper 1. Sex role in advertising--United States. 2. Visual communication--United States--Psychological aspects. 3. Imagery Psychology I. Title...
3.

Living Up to the Ads: Gender Fictions of the 1920s

Book by Simone Weil Davis; Duke University Press, 2000

Subjects:

Sex Role In Advertising--United States--History--20th Century, Sex Role In Literature--History--20th Century

Collections: Literature, Entire Library

In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood -- the ad man, the female consumer, and the often female ...
Read More

In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood -- the ad man, the female consumer, and the often female advertising model or spokesperson -- Davis traces the emergence of the pervasive gendering of American consumerism.
Materials from advertising firms -- including memos, manuals, meeting minutes, and newsletters -- are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing themaverick voices of some of the decade's most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.
Davis's methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women's studies, cultural studies, and early-twentieth-century American history.
Show less