Corporate Sponsorship, Football Bowl Games, and the Internal Revenue Service
Subjects:
...Sports Sponsorships," International Journal of Advertising, 6, 299-311. 2. Baldwin, R. (1988), "Taxing Aspects of Sports Sponsorship," Management Accounting, 10, 36-37. 3. Bagozzi, R. (1975), "Marketing as Exchange," Journal of Marketing, 39...