Morrison studied 115 global U.S. companies with average annual sales of over $940 million to develop this myth-busting monograph. The volume is filled with well-researched facts and concepts that are readily applicable to the contemporary marketplace where international trade and competitiveness are issues of critical concern. Twenty-six figures graphically display information relating to strategy classification, research methodology, global industries, key business unit characteristics, strategy types and dimensions in global, industries, and more. Morrison develops a comprehensive model of business strategies that is a prescription for increasing the competitiveness of U.S. companies. He argues that many U.S. firms misperceive global industry opportunities and, as a consequence, pursue strategies that may suboptimize performance. Indeed, he found little actual evidence that U.S. businesses are competitive on a global scale.
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