Global Business Alliances: Theory and Practice

Synopsis

Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Culpan offers an astute analysis ideal for teachers, students, and strategists seeking fresh insights into the workings and benefits of corporate alliance.

Additional information

Contributors:
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 2002