Internet Strategies: A Corporate Guide to Exploiting the Internet

Table of contents

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• Internet Strategies - A Corporate Guide to Exploiting the Internet *
• Contents v
• Introduction vii
• 1 - What is the Internet? 1
• 2 - The Business Drivers of the Internet 16
• 3 - Who is Using the Internet? 38
• 4 - The Impact of the Internet on Business Processes 54
• 5 - The Marketing Process 76
• 6 - The Impact on the Sales Channel and Customer Support 129
• 7 - Creating Strategic Change 166
• 8 - Why Managers' Attitudes Must Adapt 225
• 9 - Strategic Options 242
• 10 - Management Issues 264
• 11 - The Essential Ingredients for Success 278
• 12 - Subsequent Developments 290
• Glossary of Terms 292

• Internet Strategies - A Corporate Guide to Exploiting the Internet *
• Contents v
• Introduction vii
• 1 - What is the Internet? 1
• 2 - The Business Drivers of the Internet 16
• 3 - Who is Using the Internet? 38
• 4 - The Impact of the Internet on Business Processes 54
• 5 - The Marketing Process 76
• 6 - The Impact on the Sales Channel and Customer Support 129
• 7 - Creating Strategic Change 166
• 8 - Why Managers' Attitudes Must Adapt 225
• 9 - Strategic Options 242
• 10 - Management Issues 264
• 11 - The Essential Ingredients for Success 278
• 12 - Subsequent Developments 290
• Glossary of Terms 292
• Index 298