Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication, and Organizational Perspectives

Synopsis

Bringing together perspectives from various management disciplines, this volume is devoted to an issue of increasing importance in management theory and practice - organizational identity.

Additional information

Includes content by:
  • Bertrand Moingeon
  • Guillaume Soenen
Publisher: Place of publication:
  • London
Publication year:
  • 2002