Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality.
ConsumerBehavior Analysis and Social Marketing: The Case of Environmental Conservation1 Foxall, Gordon R. Oliveira-Castro, Jorge M. James, Victoria K. Yani-de-Soriano, M. Mirella Sigurdsson, Valdimar.
Behavior and Social Issues, Vol. 15, No. 1, Spring 2006
Evaluating the Welfare Effects of Drug Advertising: ConsumerBehavior Indicates Broadcast Drug Ads Have Positive Health Benefits Bradford, W. David Kleit, Andrew N..
Regulation, Vol. 29, No. 1, Spring 2006
Consumer Electronics Industry: Competing for Customer Dollars New Products and Services Must `Steal' Revenue from Other Markets Shelley Donald Coolidge, Science Monitor.
The Christian Science Monitor, December 14, 1993