Machiavelli, Marketing, and Management

Synopsis

Providing insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, this text highlights their relevance to the manager today.

Additional information

Includes content by:
  • Kevin Moloney
  • Phil Harris
  • Andrew Lock
  • Patricia Rees
  • Beatrice Rangoni Machiavelli
  • Kevin Moloney
  • Phil Harris
  • Andrew Lock
  • Patricia Rees
  • Beatrice Rangoni Machiavelli
  • Richard Elliott
  • Michael Thomas
  • Dominic Wring
  • Alistair McAlpine
  • Brian Stone
  • Jayne Pashley
  • Ken Simmonds
  • Terry Berrow
  • Maureen Ramsay
  • John Parkin
  • Martin Stephen
  • Robert Gutfreund
Publisher: Place of publication:
  • London
Publication year:
  • 2000