Market Research in Health and Social Care

Synopsis

This text is a comprehensive introduction to the relevance, planning and management of market research in the areas of health and social care. It is intended for managers and students of public sector management and marketing.

Additional information

Includes content by:
  • Mike Luck
  • Rob Pocock
  • James J. H. Harrison
  • Jill Jesson
  • Mike Tricker
Publisher: Place of publication:
  • London
Publication year:
  • 2000