Diversity in Advertising: Broadening the Scope of Research Directions

Synopsis

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans identify themselves as something other than white and people over 50 make up the largest group in the US.

Additional information

Includes content by:
  • Jerome D. Williams
  • Wei-Na Lee
  • Curtis P. Haugtvedt
  • Carrie La Ferle
  • Ludy T. Benjamin Jr.
  • Jerome D. Williams
  • Wei-Na Lee
  • Curtis P. Haugtvedt
  • Carrie La Ferle
  • Ludy T. Benjamin Jr.
  • Michael J. Sargent
  • Robert W. Livingston
  • Christopher Wolsko
  • Bernadette Park
  • Charles M. Judd
  • Bernd Wittenbrink
  • Patrick T. Vargas
  • Denise Sekaquaptewa
  • William Von Hippel
  • David W. Schumann
  • Caryl A. Cooper
  • David Luna
  • Laura A. Peracchio
  • Marye Tharp
  • Robert Pennington
  • Sonya A. Grier
  • Anne M. Brumbaugh
  • Johan De Heer
  • Sjaak (j.) G. Bloem
  • Sofie E. W. M. Paijmans
  • Joan Scattone Spira
  • Tommy E. Whittler
  • Devon Delvecchio
  • Ronald C. Goodstein
  • Geraldine R. Henderson
  • Geraldine Fennell
  • Joel Saegert
  • Osei Appiah
  • Jinkook Lee
  • Kittichai Watchravesringkan
  • Timothy B. Greenlee
  • Gillian K. Oakenfull
  • Patricia A. Stout
  • Jorge Villegas
  • David Fairfield
  • Madeline Johnson
  • Swee Hoon Ang
Publisher: Place of publication:
  • Mahwah, NJ
Publication year:
  • 2004