Diversity in Advertising: Broadening the Scope of Research Directions

Synopsis

The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans identify themselves as something other than white and people over 50 make up the largest group in the US.

Additional information

Includes content by:
  • Jerome D. Williams
  • Wei-Na Lee
  • Curtis P. Haugtvedt
  • Carrie La Ferle
  • Ludy T. Benjamin Jr.
Publisher: Place of publication:
  • Mahwah, NJ
Publication year:
  • 2004