Entertainment-Education and Social Change: History, Research, and Practice

Table of contents

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• Entertainment-Education and Social Change *
• Title Page *
• Contents v
• Preface xv
• List of Tables, Figures, and Photos xix
• I - History and Theory *
• 1 - The Status of Entertainment-Education Worldwide 3
• References *
• 2 - A History of Entertainment-Education, 1958–2000 21
• References *
• 3 - Entertainment-Education as a Public Health Intervention 39
• References *
• 4 - The Origins of Entertainment-Education 61
• References *
• 5 - Social Cognitive Theory for Personal and Social Change by Enabling Media 75
• References *

• Entertainment-Education and Social Change *
• Title Page *
• Contents v
• Preface xv
• List of Tables, Figures, and Photos xix
• I - History and Theory *
• 1 - The Status of Entertainment-Education Worldwide 3
• References *
• 2 - A History of Entertainment-Education, 1958–2000 21
• References *
• 3 - Entertainment-Education as a Public Health Intervention 39
• References *
• 4 - The Origins of Entertainment-Education 61
• References *
• 5 - Social Cognitive Theory for Personal and Social Change by Enabling Media 75
• References *
• 6 - Celebrity Identification in Entertainment-Education 97
• References *
• 7 - The Theory Behind Entertainment-Education 117
• References *
• II - Research and Implementation *
• 8 - No Short Cuts in Entertainment-Education: Designing Soul City Step-By-Step 153
• References 175
• 9 - Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia 177
• References *
• 10 - Evolution of an E-E Research Agenda 191
• References *
• 11 - Working with Daytime and Prime-Time Television Shows in the United States to Promote Health 207
• References *
• 12 - Entertainment-Education Television Drama in the Netherlands 225
• References *
• 13 - Entertainment-Education Programs of the Bbc and Bbc World Service Trust 243
• References *
• 14 - Social Merchandizing in Brazilian Telenovelas 261
• References *
• 15 - Delivering Entertainment-Education Health Messages Through the Internet to Hard-To-Reach U. S. Audiences in the Southwest 281
• References *
• III - Entertainment-Education Interventions and Their Outcomes *
• 16 - Entertainment-Education in the Middle East: Lessons from the Egyptian Oral Rehydration Therapy Campaign 301
• References *
• 17 - The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign 321
• Reference *
• 18 - Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl 331
• References *
• 19 - Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts with Community Listening and Service Delivery in India 351
• References *
• 20 - Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed 377
• References *
• 21 - Soap Operas and Sense-Making: Mediations and Audience Ethnography 399
• References *
• 22 - Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal 417
• References *
• Epilogue 435
• References *
• About the Authors 439
• Author Index 446
• Subject Index 454