The Commercial Appropriation of Personality

Synopsis

Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.

Additional information

Contributors:
Publisher: Place of publication:
  • Cambridge, England
Publication year:
  • 2002