Imagining Marketing: Art, Aesthetics, and the Avant-Garde

Synopsis

"Imagination" is a word that is widely used but rarely examined. This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to marketing phenomena.

Additional information

Includes content by:
  • Stephen Brown
  • Anthony Patterson
  • Jonathan E. Schroeder
  • Ian Fillis
  • Stephanie O'Donohoe
Publisher: Place of publication:
  • London
Publication year:
  • 2000