Elite MBA Programs at Public Universities: How a Dozen Innovative Schools Are Redefining Business Education

Synopsis

Business education programs should practice what they preach: applying the principles of strategic analysis to play to their strengths and develop distinctive offerings that attract the most profitable "customers"--in this case, students, faculty, and the communities and institutions that support them financially. With the costs of private MBA programs skyrocketing, public universities--which operate out of the spotlight of the Harvards and Whartons--have a tremendous opportunity to distinguish themselves as centers of innovative, high-quality education. Mimi Wolverton and Larry Penley conducted extensive research to identify the qualities of those public institutions across the country--from the University of Washington to Georgia Tech--that have successfully established competitive advantages, generally through a combination of cost leadership, differentiation, and focus. The book features 12 in-depth case studies, written by senior representatives from the respective schools. They offer unique insights into the strategies they employed--from developing strategic alliances with local businesses and complementary departments to establishing online and overseas courses. The result is a fascinating peek behind the scenes at the most innovative MBA programs, as well as a rich canvas for observing the principles of strategic management in action.

Additional information

Includes content by:
  • Mimi Wolverton
  • Larry Edward Penley
  • Yash Gupta
  • Howard Frank
  • Dan H. Robertson
  • Mimi Wolverton
  • Larry Edward Penley
  • Yash Gupta
  • Howard Frank
  • Dan H. Robertson
  • Paul Karr
  • Terry C. Blum
  • Nathan Bennett
  • Gary W. McKillips
  • Rhonda Mullen
  • Frederick W. Winter
  • Catherine Hines Wills
  • Jan Collins
  • Tim Newton
  • James C. Wimbush
  • John Kraft
  • Elizabeth O. Farquhar
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 2004