Chinese Economic Transition and International Marketing Strategy

Synopsis

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.

Additional information

Contributors:
Includes content by:
  • Ilan Alon
  • David Reid
  • Yigang Pan
  • Shaomin Li
  • Wenyong Zhao
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 2003