Organizational Discourse: A Language-Ideology-Power Perspective

Table of contents

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• Title Page iii
• Contents vii
• Preface xi
• Acknowledgments xv
• Part I - Introduction 1
• 1 - Defining a Research Perspective 3
• Part II - The Corporation 11
• 2 - Corporate Public Discourse 13
• 3 - A Corporation's Ideology 25
• 4 - Cpd's Nomenclature 31
• 5 - Cpd as Capital 41
• Part III - Corporate Management 45
• 6 - The Corporate Management Discourse Community 47
• 7 - A Disclosure of Power 51
• 8 - A Disclosure of Leadership 59
• 9 - A Disclosure of Social Position 65

• Title Page iii
• Contents vii
• Preface xi
• Acknowledgments xv
• Part I - Introduction 1
• 1 - Defining a Research Perspective 3
• Part II - The Corporation 11
• 2 - Corporate Public Discourse 13
• 3 - A Corporation's Ideology 25
• 4 - Cpd's Nomenclature 31
• 5 - Cpd as Capital 41
• Part III - Corporate Management 45
• 6 - The Corporate Management Discourse Community 47
• 7 - A Disclosure of Power 51
• 8 - A Disclosure of Leadership 59
• 9 - A Disclosure of Social Position 65
• Part IV - Media of Cpd 73
• 10 - Writing 75
• 11 - Mass Media and Cpd 85
• Part V - Quantitative Analysis 95
• 12 - Five Cpd Default Genres 97
• 13 - Five Corporate Web Pages 113
• Part VI - Specific Research Perspectives 125
• 14 - The Corporate Metaphor 127
• 15 - Globalization 141
• 16 - Gender 149
• 17 - The Ceo's Media Interview 163
• 18 - Promotionalization of Cpd 169
• Part VII - Postscript 179
• 19 - Adjourning the Exploration 181
• Glossary 185
• Bibliography 193
• Index 213