Marketplace Masters: How Professional Service Firms Compete to Win

Synopsis

In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure--looking out, digging deeper, and embedding innovation--and identifies eleven core skills that any service firm can apply to master the marketplace and achieve long-term competitive success.

Additional information

Contributors:
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 2004