llustrates how interpretive approaches can be applied to research projects in the fields of management, marketing and consumer research within a practical guide to researching and writing a research project.
Commitment in MarketingResearch Services: Two Alternative models/Isipareigojimai Atliekant Rinkodaros Tyrimus: Du Alternatyves Modeliai Cater, Barbara Zabkar, Vesna Cater, Tomaz.
Journal of Business Economics and Management, Vol. 12, No. 4, December 2011
A Framework for Understanding Cause-Related Sport Marketing Programs. (Research Paper) Lachowetz, Tony Gladden, James.
International Journal of Sports Marketing & Sponsorship, Vol. 4, No. 4, December 2002
Applications of Structural Equation Modeling in Marketing and Consumer Research: Did Researchers Heed Baumgartner and Homburg's (1996) Advice? Swimberghe, Krist.
Issues in Innovation, Vol. 2, No. 1, Spring 2008
Marketing & PR: Editorial Is the Key to Winning the Reader; Women Trust Magazine Editorial Most to Help Them Make Purchasing and Lifestyle Decisions, According to Research Commissioned by PR Company Haslimann Taylor