Handbook of Corporate Communication and Public Relations: Pure and Applied

Synopsis

This text offers readers an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication, and gives clear indications of the pertinent best practice outcomes of theoretically based applications.
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Additional information

Contributors:
Includes content by:
  • Don R. Swanson
  • Deborah J. Barrett
  • Stephen A. Roberts
  • Kevin Moloney
  • Gerald Chan
Publisher: Place of publication:
  • London
Publication year:
  • 2004