By Peter Makin, Charles Cox
Using behaviour analysis theory to demonstrate the use of proven psychological techniques to change people's behaviour at work, this book is a lively illustrative study for managers and students of organizational behaviour. By showing readers how best to identify undesirable behaviours, then measure them, analyze why they are occurring, and finally how to implement strategies to change them, this is a theoretically-based practical guide to true organizational behaviour patterns. It provides `real life' examples of how managers have used the techniques to change behaviour, examples which range from behavioural self-management to those aiming to change the behaviour of large groups of people. This is a unique study of a fascinating subject.