Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Ethics in Advertising: Sex Sells, but Should It? Blair, Jessica Dawn Stephenson, Jason Duane Hill, Kathy L. Green, John S..
Journal of Legal, Ethical and Regulatory Issues, Vol. 9, No. 1-2, January-July 2006
ConsumerBehavior Analysis and Social Marketing: The Case of Environmental Conservation1 Foxall, Gordon R. Oliveira-Castro, Jorge M. James, Victoria K. Yani-de-Soriano, M. Mirella Sigurdsson, Valdimar.
Behavior and Social Issues, Vol. 15, No. 1, Spring 2006
Evaluating the Welfare Effects of Drug Advertising: ConsumerBehavior Indicates Broadcast Drug Ads Have Positive Health Benefits Bradford, W. David Kleit, Andrew N..
Regulation, Vol. 29, No. 1, Spring 2006
Media: The Fairer Sex Sells ; Do Women Have to Emulate Men to Get Ahead in Advertising? or, Asks MEG CARTER, Is There Another Creative Route? Carter, Meg.
The Independent (London, England), January 21, 2003