The Discourse of Advertising

Synopsis

Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts. In keeping with recent developments in the study of language and advertisements, this comprehensive introduction to advertising discourse examines the language of contemporary advertising, seeing it not as an isolated object but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Advancing the controversial view that adverts answer a need for play and display in contemporary society, the author moves from the uses of sound and pictures, through the poetic intricacies of the text to an assessment of their effect on the people who receive adverts daily, and whose identity is partly constructed by them. The book clearly explains relevant theories of linguistics and poetics and includes practical exercises at the end of each chapter. Discussion is accompanied by examples from literature and recent advertisements.

Additional information

Contributors:
Publisher: Place of publication:
  • London
Publication year:
  • 1992