The Changing Face of Multinationals in Southeast Asia

Table of contents

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• Title Page iii
• Contents vii
• Acknowledgments x
• Introduction 1
• Part I - The Southeast Asia Regional Bloc: Salient Features 15
• 1 - Asean Business Context 17
• 2 - Rise of the Multinational 28
• Part II - Organizational Change 53
• 3 - Organizational Downsizing 55
• 4 - Corporate Consolidation 79
• 5 - Human Resources Management 103
• 6 - Electronic Technology 143
• 7 - Information Tracking 161
• Part III - Marketing 187
• 8 - The Marketing Function 191
• 9 - Product, Brand and Pricing Strategy 226

• Title Page iii
• Contents vii
• Acknowledgments x
• Introduction 1
• Part I - The Southeast Asia Regional Bloc: Salient Features 15
• 1 - Asean Business Context 17
• 2 - Rise of the Multinational 28
• Part II - Organizational Change 53
• 3 - Organizational Downsizing 55
• 4 - Corporate Consolidation 79
• 5 - Human Resources Management 103
• 6 - Electronic Technology 143
• 7 - Information Tracking 161
• Part III - Marketing 187
• 8 - The Marketing Function 191
• 9 - Product, Brand and Pricing Strategy 226
• 10 - Advertising and Promotion 256
• 11 - Distribution 280
• Conclusions 307
• References 320
• Index 326