The Complete Guide to Fundraising Management

Synopsis

The comprehensive and practical guide to successful fundraising-revised and updated

The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:

  • The five principles of fundraising
  • Resource development strategies
  • Information management techniques
  • Tips on prospect identification and market research
  • Guidelines for running major gift programs
  • Sections on fundraising by mail, by telephone, and through special events
  • Capital and endowment campaign key success factors

No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there- The Complete Guide to Fundraising Management, Second Edition is for you.

Additional information

Contributors:
Includes content by:
  • Stanley Weinstein
Publisher: Place of publication:
  • New York
Publication year:
  • 2002
Edition:
  • 2nd