Entry and Cooperative Strategies in International Business Expansion

Synopsis

Globalization provides firms with tremendous opportunities and daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. Particular attention is paid to international entry and collaborative strategies.

Additional information

Contributors:
Publisher: Place of publication:
  • Westport, CT
Publication year:
  • 1999