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M-Commerce: Technologies, Services, and Business Models
By Norman Sadeh
272 pages
- Contributors:
- Publisher:
- Wiley
- Place of publication:
- New York
- Publication year:
- 2002
- Subjects:
Synopsis
The first complete introduction to the technology and business issues surrounding m-commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, ...
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, ...
The first complete introduction to the technology and business issues surrounding m-commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
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Table of contents
The first page of every section is available free to non-members – click a section heading to start reading now!
- M-Commerce Technologies, Services, and Business Models i
- Title Page iii
- Contents vii
- Acknowledgements xi
- Part One - The M-Commerce Revolution 1
- Chapter 1 - M-Commerce: What's the Buzz All About? 3
- Chapter 2 - A First Look at the Broader M-Commerce Value Chain 33
- Part Two - The Technologies of M-Commerce 63
- Chapter 3 - Mobile Communications: the Transition to 3g 65
- Chapter 4 - The Mobile Internet 99
- Chapter 5 - Mobile Security and Payment 131
- Part Three - M-Commerce Services Today and Tomorrow 157
- Chapter 6 - Mobile Commerce Services Today 159
- Chapter 7 - Next-Generation M-Commerce 181
- Chapter 8 - Early Lessons and Future Prospects 201
- Glossary 209
- M-Commerce Technologies, Services, and Business Models i
- Title Page iii
- Contents vii
- Acknowledgements xi
- Part One - The M-Commerce Revolution 1
- Chapter 1 - M-Commerce: What's the Buzz All About? 3
- Chapter 2 - A First Look at the Broader M-Commerce Value Chain 33
- Part Two - The Technologies of M-Commerce 63
- Chapter 3 - Mobile Communications: the Transition to 3g 65
- Chapter 4 - The Mobile Internet 99
- Chapter 5 - Mobile Security and Payment 131
- Part Three - M-Commerce Services Today and Tomorrow 157
- Chapter 6 - Mobile Commerce Services Today 159
- Chapter 7 - Next-Generation M-Commerce 181
- Chapter 8 - Early Lessons and Future Prospects 201
- Glossary 209
- References and Other Relevant Resources 229
- Index 239
- About the Author 255