Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique
The Inaugural (and Only) Season of the Xtreme FootballLeague: A Case Study in Sports Entertainment Willoughby, Keith A..
International Journal of Sports Marketing & Sponsorship, Vol. 5, No. 3, September-October 2003
Going Back to Houston: Like So Many of America's Sports-Hungry Cities, Houston, Tex., Saw Its Longtime NationalFootballLeague Team Move to Another Region of the Country, Only to Have It Replaced by Another Franchise Barrett, Wayne M..
USA TODAY, Vol. 132, No. 2700, September 2003