Golden Arches East: McDonald's in East Asia

Additional information

Contributors:
Includes content by:
  • James L. Watson
  • Yunxiang Yan
  • David Y. H. Wu
  • Sangmee Bak
  • Emiko Ohnuki-Tierney
Publisher: Place of publication:
  • Stanford, CA
Publication year:
  • 2006
Edition:
  • 2nd