Search by...
- Keyword
- Title
- Author
- Subject
- Publisher
Results should have...
- All of these words
- Any of these words
- This exact phrase
- None of these words
Keyword searches may also use the operators
AND, OR, NOT, “ ”, ( )
AND, OR, NOT, “ ”, ( )
Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
By Tom Sant
256 pages
- Contributors:
- Publisher:
- AMACOM
- Place of publication:
- New York
- Publication year:
- 2004
- Subjects:
Related books and articles at Questia
- Books
- Academic journal articles
- Magazine articles
- Newspaper articles
- Encyclopedia articles
Power and Persuasion: Ideology and Rhetoric in Communist Yugoslavia, 1944-1953
Carol S. Lilly. Westview Press, 2000
Read preview
Carol S. Lilly. Westview Press, 2000
Internal Rhetorics: Toward a History and Theory of Self-Persuasion
Jean Nienkamp. Southern Illinois University Press, 2001
Read preview
Jean Nienkamp. Southern Illinois University Press, 2001
Achebe the Orator: The Art of Persuasion in Chinua Achebe's Novels
Ghinwe Christiana Okechukwu. Greenwood Press, 2001
Read preview
Ghinwe Christiana Okechukwu. Greenwood Press, 2001
Media Argumentation: Dialectic, Persuasion, and Rhetoric
Cason, Jacqueline. Argumentation and Advocacy, Vol. 45, No. 2, Fall 2008
Read preview
Cason, Jacqueline. Argumentation and Advocacy, Vol. 45, No. 2, Fall 2008
Shorter Reviews and Notices -- Faithful Persuasion: In Aid of Rhetoric of Christian Theology by David S. Cunningham
Starr, Bradley E.. Interpretation, Vol. 48, No. 2, April 1994
Read preview
Starr, Bradley E.. Interpretation, Vol. 48, No. 2, April 1994
New Testament Rhetoric: An Introductory Guide to the Art of Persuasion in and of the New Testament
Humphrey, Edith M.. Interpretation, Vol. 65, No. 3, July 2011
Read preview
Humphrey, Edith M.. Interpretation, Vol. 65, No. 3, July 2011
A Rhetoric of Fitness: Persuasion and Perspiration
Rich, Susanna. et Cetera, Vol. 53, No. 3, Fall 1996
Read preview
Rich, Susanna. et Cetera, Vol. 53, No. 3, Fall 1996
A Rhetoric of Fitness: Persuasion and Perspiration
Rich, Susanna. ETC.: A Review of General Semantics, Vol. 53, No. 3, Fall 1996
Read preview
Rich, Susanna. ETC.: A Review of General Semantics, Vol. 53, No. 3, Fall 1996
The Art of Persuasion: A National Review Rhetoric for Writers
Spaniel, Bill. Communication World, Vol. 10, No. 3, March 1993
Read preview
Spaniel, Bill. Communication World, Vol. 10, No. 3, March 1993
The Rhetoric of Resilience: In a World That Runs on Persuasion, the Green Movement Would Be Wise to Re-Examine Its Use of Language
McMurry, Andrew. Alternatives Journal, Vol. 36, No. 2, March 2010
Read preview
McMurry, Andrew. Alternatives Journal, Vol. 36, No. 2, March 2010
Writing a Proposal for Advertisers; Follow These Marketing Steps before Asking for Advertising Pages
Folio: the Magazine for Magazine Management, Vol. 17, No. 3, March 1988
Read preview
Folio: the Magazine for Magazine Management, Vol. 17, No. 3, March 1988
Writing a RIM Request for Proposal: Clearly Defining the Business Need and Carefully Outlining Requirements Will Allow the Records and Information Management Professional to Craft an RFP That Will Result in the Best Vendor and Product Solution
Porter-Roth, Bud. Information Management Journal, Vol. 40, No. 5, September-October 2006
Read preview
Porter-Roth, Bud. Information Management Journal, Vol. 40, No. 5, September-October 2006
Writing a RIM Request for Proposal
Porter-Roth, Bud. Information Management Journal, Vol. 40, No. 5, September/October 2006
Read preview
Porter-Roth, Bud. Information Management Journal, Vol. 40, No. 5, September/October 2006
Obituary: PROFESSOR WAYNE BOOTH ; Leading Exponent of the New Criticism and Author of 'The Rhetoric of Fiction'
Rosenheim, Andrew. The Independent (London, England), October 13, 2005
Read preview
Rosenheim, Andrew. The Independent (London, England), October 13, 2005
No Debt Forgiveness; We Won't Follow AIB's Proposal, Says Bank of Ireland as It Refuses to Consider Writing off Debts of Thousands of Families Struggling to Pay Their Mortgages
Daily Mail (London), April 15, 2011
Read preview
Daily Mail (London), April 15, 2011
Power of Persuasion, or Talking to the Wind? ; Clinton May Be a 'Great Communicator,' but He's Had Trouble Translating His Bully Pulpit Skills into Legislative Results
Francine Kiefer, writer of The Christian Science Monitor. The Christian Science Monitor, March 31, 2000
Read preview
Francine Kiefer, writer of The Christian Science Monitor. The Christian Science Monitor, March 31, 2000
Table of contents
The first page of every section is available free to non-members – click a section heading to start reading now!
- Persuasive Business Proposals - Writing to Win More Customers, Clients, and Contracts i
- Contents iii
- Preface v
- 1: Why You Need This Book 1
- 1: The Challenges You Face 3
- 2: A Good Proposal Is Hard to Find 10
- 2: A Primer on Persuasion 19
- 3: Why the Inuit Hunt Whales and Other Secrets of Customer Behavior 21
- 4: The Structure of Persuasion 28
- 5: Developing a Client-Centered Message Every Time You Write 42
- 6: Understanding the Customer 55
- 7: Establishing Your Credibility 72
- 3: How to Manage the Process and Keep Your Sanity 79
- 8: An Overview of the Proposal Development Process 81
- 9: Writing from the Right Brain 98
- 10: Presenting a Winning Value Proposition 107
- Persuasive Business Proposals - Writing to Win More Customers, Clients, and Contracts i
- Contents iii
- Preface v
- 1: Why You Need This Book 1
- 1: The Challenges You Face 3
- 2: A Good Proposal Is Hard to Find 10
- 2: A Primer on Persuasion 19
- 3: Why the Inuit Hunt Whales and Other Secrets of Customer Behavior 21
- 4: The Structure of Persuasion 28
- 5: Developing a Client-Centered Message Every Time You Write 42
- 6: Understanding the Customer 55
- 7: Establishing Your Credibility 72
- 3: How to Manage the Process and Keep Your Sanity 79
- 8: An Overview of the Proposal Development Process 81
- 9: Writing from the Right Brain 98
- 10: Presenting a Winning Value Proposition 107
- 11: The Structure of the Letter Proposal 120
- 12: The Structure of the Formal Proposal 132
- 13: Writing Research Proposals and Proposals for Grants 174
- 14: What to Do after You Submit 187
- 15: Writing in the Midst of a Storm How to Deal with Bad News and Negative Publicity 194
- 16: Creating a Proposal Center of Excellence 198
- 17: Proposal Metrics 206
- 4: Writing to Win 211
- 18: Give the Reader a Kiss! 213
- 19: Word Choice: Six Traps to Avoid 216
- 20: Sentence Structure 227
- 21: Editing Your Proposal 232
- Index 243