Your Attention, Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

Synopsis

At this moment, hundreds of thousands of business professionals are struggling with something they're writing--customer e-mails, sales proposals, press releases, marketing, or ad copy. No, they don't have writer's block and they certainly know how to construct a sentence. So what's the problem? The audience they're writing for is going, going, gone.... Today's consumer doesn't want to read anymore--they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation. Your Attention, Please, is the new strategy guide for reaching to the reluctant reader. It shows beleaguered communicators who the new audience is, how to engage them, and how they must write differently--or risk losing mindshare and marketshare.

Additional information

Contributors:
Publisher: Place of publication:
  • Avon, MA
Publication year:
  • 2006