The Superpollsters: How They Measure and Manipulate Public Opinion in America

Synopsis

The managing editor of the Gallup Poll takes a firsthand look at the people who claim to tell us what we think--how they work, who they are, and most importantly, how their personal agendas influence the information they give out. This updated, first paperback edition includes coverage of the 1992 presidential election and the 1994 congressional election.

Additional information

Contributors:
Publisher: Place of publication:
  • New York
Publication year:
  • 1995
Edition:
  • 2nd