Franchising in America: The Development of a Business Method, 1840-1980

Synopsis

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.
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Additional information

Contributors:
Publisher: Place of publication:
  • Chapel Hill, NC
Publication year:
  • 1992