Popular Religion in America: The Evangelical Voice

Synopsis

Jorstad attributes the enormous growth of evangelicalism to its ability to blend with American popular culture. He argues that the evangelical movement was able to integrate populist, democratic traditions with a cultural inclusiveness, a mastery of modern technology, and a willingness to use mass media to spread its views. The first part of the book discusses the development of evangelical subculture between 1960 and 1990. The second part discusses the interplay between the evangelical movement and social values. The third section analyzes the relationship between evangelicalism and the media. Throughout the work, Jorstad closely and carefully analyzes the place of evangelicalism in modern American culture.