This is a book about the news--the way it is written and the forms it takes. It examines the relation between the content of public information and the potential affect of new technologies on the degree and type of information available in the public forum. Tom Koch uses concrete, casebook examples to demonstrate the degree to which news information can be changed through the efficient and cost effective application of online bibliographic resources accessed by personal computers.
Finding Eyeballs for Your Electronic Newsletter: Here Are a Few Suggestions about Gathering Critical Mass of E-Mail Addresses in Order to Start an E-Mail Periodical for Your Business Customers DiPaolo, Vince Durkin, Chris.
ABA Bank Marketing, Vol. 39, No. 2, March 2007