Byline: KAREN HAMBRIDGE
BUSINESSES across Coventry are being urged to sign up to a fundraising venture which could end up making them money.
Firms could boost their profits at the same time as raising pots of cash for the pounds 5 million appeal to bring a hospice to the city.
The idea is that companies pay pounds 250 a year for entry into monthly lottery draws arranged through the lottery office at Myton Hospice in Warwick.
The fee pays for 20 entries into the first 11 monthly draws, and 30 entries into the final draw, giving each firm a chance of winning prizes such as a 13-week advertising campaign, a temp for 50 hours, or 10,000 A4 letterheads printed.
The Coventry Myton Hospice Appeal business lottery was the brainchild of Andrew Mobbs, managing director of recruitment company, Workworld.
As a member of the Coventry Myton Hospice Appeal business support group, Andrew took the idea of the hospice's own 'honeypot lottery' and tweaked it to appeal to the business community.
He said there was vast fundraising potential in the business community which was just waiting to be tapped into.
"We need to do things that really pick up on the business community so it adds a new dimension to the appeal," he said.
"We also needed something which was fairly simple to organise but would bring in money regularly.
"The lottery is an easy way to help raise money for the appeal and for the businesses taking part winning a prize could be a real boon.
"For a small company that extra temp, website development or a feature article in the Evening Telegraph could really make a difference."
Letters have gone out to firms across the city to promote the scheme. …