A US management expert is urging Northern Ireland companies to increase their "creative thinking'' to unlock new business opportunities.
Dr Win Wenger, who is in the Province for a series of Unleash Your Business Genius workshops, organised by Invest Northern Ireland's Business Improvement Service, said by employing simple scientific techniques, firms can become more innovative.
He said practical mental tools, known as wind tunnelling and right brain thinking, can be used to harness creativity and pinpoint business opportunities.
Speaking at the first seminar in Holywood, Dr Wenger said: "What firm can afford for everyone to be a yes-man or a follower?
"If every executive developed his awareness of his business and colleagues, that company should become much more effective and profitable. These workshops will help participants to access their most subtle levels of awareness so that they can solve problems and identify opportunities better than ever.''
Dr Wenger is the author of the The Einstein Factor which shows how to harness the full-power of …