3AM: KATE'S ROCA ROLE; Posh's Top Job Goes to Moss

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Byline: JESSICA CALLAN, EVA SIMPSON AND NIKI WALDEGRAVE

OH dear. Could someone please get Victoria Beckham a rabbit's foot - because her run of bad luck has just got a whole lot worse.

Just days after she learned she'd once again be going head-to-head with her chart nemesis Sophie Ellis-Bextor, we now hear she's being replaced as the face of Rocawear by supermodel Kate Moss.

Kate is finalising the deal - worth pounds 1.5million - and is expected to go to New York for a photoshoot at the start of the year.

Even though the hip-hop clothing label is run by Posh Spice's musical mentor Damon Dash, she's still being elbowed out of the way by the catwalk queen, who's also the face of make-up company Rimmel and clothing store Zara.

Unlike Posh, whose picture was used only in New York, 29-year-old Moss's snap will be plastered all over both America and Europe.

An insider tells us: "The company wants to bring sophistication to the label and think Kate is perfect. She's beautiful, stylish and, above all, credible.

"The bosses are happy working with Victoria but they're concentrating more on her music. But one thing that did disppoint them was that she didn't really wear the clothes when she was out and about. Apart from the odd baseball cap here and there, she didn't really endorse the brand the way she does with, say, Dolce & Gabbana. …