Larry Page and Sergey Brin have at last announced plans to float their company Google on the stock market. It is going to become one of the most closely watched financial transactions of the year.
The two men, just 31 and 30, both sons of university professors, both PhDs in computer science, have created one of the most useful tools on the planet--half of all web searches are now done through Google--and they are inviting outside investors to take a punt.
They have been compared with Bill Gates of Microsoft. Like Gates, they will certainly be technology billionaires. The pundits are already putting a tentative price tag of $30bn on Google, which means Page and Brin would be worth $4bn or so each.