We Asked. You Told Us What You Need. We Listened

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We asked. You told us what you need. We listened.

|We asked members what they wanted most from IABC," says IABC Chairman LEs Potter, ABC. "They said they wanted more low-cost, quick information resources to help them stay ahead of communication trends and topics, and more opportunites for networking with colleagues."

What emerged, in record time, was IABC's newest service - Strategic Interest Groups - initially 13 of them, devoted to helping IABC members achieve enriched professional interaction with colleagues from around the world; and low-cost, highly developed information resources - easily accessible and immediately available.

Tapping IABC's people-power

"What we are developing is a very efficient system for delivering information as well as new networking opportunities," says Marcia Vaughan, ABC, the executive board member in charge of the Networking portfolio. "We were looking for a way for our members to tap into the people-power of IABC," she adds.

IABC's 13 Strategic Interest Groups target clusters of members under the IABC umbrella. They are designed to provide networking and timely information delivered through a variety of convenient, fast routes including facte-to-face meetings, reports, handbooks and databases.

The genesis for Strategic Interest Groups occurred in a major research study conducted last year. From the results of that study, and a follow-up study, it was clear that IABC members wanted more intensive and targeted networking opportunities. They wanted to be able to call upon colleagues both professionally …